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    <loc>https://www.90percentmental.com/contact</loc>
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    <lastmod>2021-02-05</lastmod>
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  <url>
    <loc>https://www.90percentmental.com/services</loc>
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    <lastmod>2021-02-15</lastmod>
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      <image:title>Services - “The knowledge of how to guide you to peak performance, both mentally and physically, is the unique difference that makes Toni so valuable as a sport psychology coach – she gives you the mental ‘how’ to support your physical talent and skill”</image:title>
      <image:caption>— Al &amp; Marylin Sargent</image:caption>
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  <url>
    <loc>https://www.90percentmental.com/home</loc>
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    <lastmod>2021-02-28</lastmod>
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      <image:loc>https://static1.squarespace.com/static/5fd15ced412849720ce2a350/t/60132fbcab0dfc0b55b10559/1611870172451/toni-headshot.jpg</image:loc>
      <image:title>Home - Baseball is 90% mental and the other half is physical. Yogi Berra</image:title>
      <image:caption>Yogi said it best! One commonality among champions is their ability to perform under pressure – and in sports, pressure comes with the territory! In my competitive career I was very fortunate to work with the top Sport Psychology coaches while I was on the Memphis State Racquetball Team and the US Racquetball Team. I had all the talent in the world, but I can honestly say that I would not have been as successful as I was without learning the mental skills required to be a winner! A strong mindset is a skill that is developed and practiced. Athletes, coaches and teams can achieve the highest levels of success in their sport by learning these valuable skills.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Home - Individual</image:title>
      <image:caption>Coaches, Athletes and Parents</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5fd15ced412849720ce2a350/t/602184c4de6e982522a540ac/1612809447283/football-team-overlay.jpg</image:loc>
      <image:title>Home - Team</image:title>
      <image:caption>Workshops &amp; Speaking Engagements</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5fd15ced412849720ce2a350/t/60293ecba96a83274293ec4e/1613315810800/the-successful-body-tonidelossantos-2.jpg</image:loc>
      <image:title>Home - Published Author</image:title>
      <image:caption>Check out the Amazon #1 international bestselling book coauthored by Toni, The Successful Body!</image:caption>
    </image:image>
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  <url>
    <loc>https://www.90percentmental.com/endorsements</loc>
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    <lastmod>2021-02-15</lastmod>
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      <image:loc>https://static1.squarespace.com/static/5fd15ced412849720ce2a350/t/602aeb2f1ac7f35995461134/1613425500527/Ashlynpic.jpg</image:loc>
      <image:title>Endorsements - “I really love talking to Toni, she has an awesome ability to relate to me as a child athlete. Toni uses many different approaches in her sessions. We often talk about different topics besides my sport, swimming. I can talk to her about life in general and this helps me relax and be totally open with her. Whenever I talk with Toni, I come out feeling confident and mentally prepared to perform at my highest level. She has really impacted my swimming in a positive way and I always look forward to our sessions for mental preparation before big swim meets.”</image:title>
      <image:caption>— Ashlyn Fiorilli</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5fd15ced412849720ce2a350/t/602aebf1e96acc025df0040d/1613425655303/2014%2BNational%2BSingles%2BFriday%2B290.jpg</image:loc>
      <image:title>Endorsements - “90% Mental has become my secret weapon. As a professional racquetball player ranked in the top 3 in the world for 16 years straight, it is absolutely true that the fine lines of success and reaching goals come down to mental clarity and strength. Toni has a unique ability to identify real-world athletic situations and obstacles that we all face in our minds, and provide support and exercises to teach us not only how to overcome them but how to grow stronger from them. Her own experiences as a professional athlete give her a certain insight and understanding of exactly where an athlete might be mentally and emotionally, and her knowledge of real-time, immediate practices that can turn it all around during a competition or training session are invaluable. Knowing that Toni is in my corner and knows exactly what I’m going through has helped me develop into a more complete competitor. There are physical gifts and talent and hard work and dedication that goes into being the best, but if the 90% Mental isn’t trained just as thoroughly, the best you can be is only 10% of amazing. 8x National Singles Champion 7x Female Athlete of the Year 4x (record) US Open Champion 3x World #1 Pro Player 2x World Singles Champion 2x National Doubles Champion (w/Kim Russell-Waselenchuk) Inducted into Serbian-American Museum 2013”</image:title>
      <image:caption>— Ronda Rajsich, Professional Racquetball Player</image:caption>
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